KELLEY WASN’T BORN IN OAKLAND. He picked up his first lacrosse stick more than 3,000 miles away from what he called his “adopted home.” He played at Providence from 1996-2000 and moved to Oakland, where he discovered an urban cultural mecca often overshadowed by its Bay Area neighbor San Francisco. Practical Wanderlust, the popular travel blog, describes Oakland as a place with “a deep, complicated history and culture, its own local slang, absolutely incredible food and plenty to see and do.” It’s also a hub of political and social activism.
“Oakland has a number of amazing qualities,” Kelley said. “One of my favorites is it just allows you to be you. It’s that sense of community that allows that.”
Kelley wanted to find a way to make lacrosse part of the city’s rich tapestry and add to an athletic lineage that includes homegrown stars like Rickey Henderson, Bill Russell, Damian Lillard, Jason Kidd and Marshawn Lynch.
In 2012, he founded Oakland Lacrosse as a vehicle for leadership, academic enrichment and wellness for children. It began in partnership with local middle schools and physical education teachers, eventually getting off the ground with two middle school teams in the spring of 2013, as well as the Oakland Tech High School team, which had been run by parents.
“I was working in education and saw that when young people in education were given the resources and a supportive community, they kicked the crap out of life and excelled,” Kelley said. “Oakland gave me a sense of belonging and connection and I wanted to create a program that gave the same to young people.”
In 2019, Kelley set his sights on expanding the sport’s footprint in the city’s high schools. Officials from the Oakland Unified School District and Oakland Athletic League bought into his vision.
“The dedication that it takes to get good at picking up ground balls over and over again, it’s directly transferable in life, in jobs, in relationships, in family and in school,” said John Sasaki, a former club lacrosse player and communications director for the OUSD. “Everybody in Oakland can be a leader. In some cases, we have to give them a little bit of extra push. That’s what lacrosse does now.”
Kelley’s plan calls for eight high school teams rostering up to 175 girls in Oakland by 2024. Oakland Tech’s team originated in 2011 and competed for a decade as the city’s lone high school girls’ lacrosse program. Oakland High and Skyline came on board last year. Castlemont made its debut this spring. Fremont, McClymonds, Coliseum College Prep Academy and Madison Park Academy will round out the eight-team league.
Since launching the initiative a year ago, Oakland Lacrosse has introduced the sport to more than 400 high school girls through in-school clinics and recruited 13 coaches. It hired additional staff, including former Penn player Allison Ambrozy Allouche as director of operations, to support the development of new teams.
Kelley found a gem in Branch, who worked in real estate. She originally wanted to coordinate an OLC alumni game. It turned into a full-time opportunity as the girls’ program coordinator. Branch dove right into conversations with schools and administrators.
“You see when she interacts with the girls, that level of trust,” Kelley said. “Kids can sniff out pretty quickly if you’re committed and invested. Monica has it. When you see her on the field, you’re like, ‘Oh, this person’s here. She’s present for me.’ The kids can see, here’s a model of an African-American woman that did it in a sport that’s 90-percent white.”