These days, the first thing people ask me is, “How are the Olympics going?”
No doubt, the return of men’s lacrosse and debut of women’s lacrosse in the LA28 Olympics is a transformational moment for the game and USA Lacrosse. We have spent and will spend a lot of time, energy and money on maximizing the on- and off-field impact.
But the real work — the work that changes communities, the work that measures the health of the sport and our organization — is USA Lacrosse membership. We allocate an extraordinary amount of time, resources and funding to support our member programs and their constituents. Our more than 420,000 annual members are athletes, coaches and officials in thousands of communities in every state. You are the heartbeat of our sport.
USA Lacrosse membership delivers four primary areas of value:
- Safety • Your membership provides best-in-class athlete safety requirements. Don’t we want kids to be in the safest environment possible when they play? We provide that peace of mind with insurance, background checks and proper training for all member programs. We are the entity that enables you to get on the field.
- Competitive Edge • We help you become a better player, coach, official or fan. We have the deepest library of training skills and drills from the game’s very best. We have more coaches educated than ever. We give you the advantage to train, compete, succeed and have fun.
- Entertainment • USA Lacrosse Magazine is the leader in breadth of coverage celebrating youth, high school, college, professional and U.S. National Team play. Our social channels and video content continue to highlight the game’s very best stories. And members-only content gives you something others in the game don’t have.
- Community • Our members are part of something bigger. You support access and opportunity in every community. You make the U.S. National Teams possible. You make the Olympic dream possible.
Because of this, we recently relaunched our member experience. You might have seen new products like the first-of-its-kind CoachVision360 to better support coaches and athletes in their practice plans or Playbooks for program leaders and parents. Athletes will have access to a player ratings system, advanced training opportunities and college recruiting resources.
Our members are the real MVPs. You make lacrosse possible in your community. The challenges are real and the impact is high. And USA Lacrosse is here to be your trusted guide and partner.