The Premier Lacrosse League announced Tuesday the names and logos of its six inaugural teams that will take the field in June – the Archers, Atlas, Chaos, Chrome, Redwoods and Whipsnakes.
Each team's identity was determined by a thorough creative process league founder Paul Rabil called "imaginative," according to an exclusive with Sports Illustrated. Given the PLL's tour-based model, it was inspired by soccer clubs around the world, linking fans to the team itself rather than a specific location.
“With only six teams, if we tie them to cities, we become hyper-localized," Rabil told Sports Illustrated. "To be tour-based and to become ‘national’ overnight meant creating team names that don’t associate with a specific city. That is pretty abstract for how team names are traditionally created. We knew we were going to have to get creative and think about it in a different way. When we thought about building our organization, we wanted to build and brand lacrosse clubs.”
ARCHERS LC
"Of precision and craft. Regal and of age. Meticulous. A sharp shot and bullseye assist."
Archers Lacrosse Club is Built of Precision and Craft.
Above All Else, Win pic.twitter.com/fgdYcxqyFn
— Archers Lacrosse Club (@PLLArchers) February 26, 2019
ATLAS LC
"Of power and authority. Built with size, strength and speed. The hustle of triumph."
Atlas Lacrosse Club is Built of Power and Authority.
A Force To Be Reckoned With pic.twitter.com/7fZJzszaiG
— Atlas Lacrosse Club (@PLLAtlas) February 26, 2019
CHAOS LC
"Of passion and sting. With unseed intensity. A tremendous souce of energy."
Chaos Lacrosse Club is Built of Passion and Sting.
Do Not Trifle With pic.twitter.com/6XYDsHFVli
— Chaos Lacrosse Club (@PLLChaos) February 26, 2019
CHROME LC
"Of strength and flair. With rigid allow, yet light and swift. Do not go gentle."
Chrome Lacrosse Club is built of strength and flair.
Prepare for Battle pic.twitter.com/jAuVDHQ3BG
— Chrome Lacrosse Club (@PLLChrome) February 26, 2019
REDWOODS LC
"A grounding force. Taking action and leadership. Both feared and admired."
Redwoods Lacrosse Club is a grounding force.
Born to Dominate pic.twitter.com/DVnWHX9LFE
— Redwoods Lacrosse Club (@PLLRedwoods) February 26, 2019
WHIPSNAKES LC
"Of motion and venom. Lightning fast and terrifying. With high maneuverability and cod."
Whipsnakes Lacrosse Club is built of motion and venom.
Strike Without Warning pic.twitter.com/W3BqRmSHl0
— Whipsnakes Lacrosse Club (@PLLWhipsnakes) February 26, 2019