Built to hydrate champions, CWENCH Hydration will serve as the ‘Official Sports Drink’ and ‘Official Sport Pasta’ for USA Lacrosse and the U.S. National Teams. CWENCH Hydration products will be utilized by U.S. National Teams in training and competition and will also be available for athletes at selected USA Lacrosse events.
“This partnership with CWENCH represents where we believe sports partnerships are headed — less about logos, more about impact,” said Will Blake, VP, Corporate Partnerships for USA Lacrosse. “By integrating CWENCH across our National Teams, youth events, content platforms, and member ecosystem, we’re delivering real value to athletes, coaches, and families while helping CWENCH grow alongside the sport. It’s a modern, performance-driven collaboration that aligns perfectly with how we’re evolving the USA Lacrosse commercial model.”
“Lacrosse is one of the fastest-growing sports in North America, and it’s built on grit, speed, and relentless effort — the kind of athlete CWENCH was made for,” said John Celenza, CEO of Cizzle Brands Corporation, maker of CWENCH Hydration. “Becoming the ‘Official Sports Drink’ and ‘Official Sport Pasta’ of USA Lacrosse gives us the opportunity to support lacrosse players at every level with hydration and nutrition that actually performs, from grassroots programs to the U.S. National Teams. We’re proud to stand alongside an organization that’s growing the game the right way and putting athletes first, and we’re excited to help hydrate the next generation of lacrosse players across the country.”
As part of the partnership agreement, CWENCH Hydration will be the presenting sponsor of the USA Lacrosse NCAA and High School National Rankings each week during the lacrosse season. Those rankings kicked off on January 5 with the launch of the NCAA Division I men’s and women’s top 20 preseason rankings.
About CWENCH Hydration
CWENCH Hydration™ is a next generation better-for-you sports drink developed by legendary strength coach Andy O’Brien after extensive collaboration and testing with leading athletes and trainers across various elite sports. CWENCH is made with all-natural ingredients, features 6+ performing electrolytes, contains no sugar and has less than 10 calories per serving. Every CWENCH delivers clean, performing hydration, tailored to empower peak performance in both competitive sports and those living a healthy, vibrant, active lifestyle.
About USA Lacrosse
USA Lacrosse, a 501(c)(3) nonprofit corporation, is a Recognized Sports Organization of the U.S. Olympic & Paralympic Committee. As the governing body of men’s and women’s lacrosse in the United States, USA Lacrosse fuels the growth, enriches the experience, and fields the best National Teams, supporting more than 425,000 members across the country.
