The Premier Lacrosse League (PLL) powered by TicketMaster and USA Lacrosse have announced a strategic partnership agreement centered around enhancing the experience in the sport for youth players.
“We’re very excited to work with the PLL on several fronts,” said Marc Riccio, president and CEO of USA Lacrosse. “Both of our organizations share a passion for growing the sport and working together on these youth lacrosse initiatives will aid our efforts. We’re looking forward to an exciting summer of PLL action and are proud to join forces.”
“The PLL and USA Lacrosse are working together with the common goal of elevating the la-crosse experience for youth participants and families,” said PLL VP of Growth, Mick Davis. “The PLL hopes to use its platform to inspire youth players — new and experienced — through greater connection to the best athletes and lacrosse on the planet; core to achieving this outcome will be representation, connection, and meaningful experiences with players at the highest level of skill and achievement.”
The PLL will help support USA Lacrosse TryLax events, a program aimed to introduce the sport to young boys and girls between the ages of 6 and 14. The PLL will send players to select events, allowing the beginning players to learn from pro athletes; assist in marketing TryLax events while helping to expand the geographic footprint of the clinics; and provide free tickets to PLL games for clinic attendees that are in PLL markets.
USA Lacrosse will assist the PLL with its PLL Pro Clinics, designed to provide additional instruction to both boys and girls players aged 4 to 14 that have some experience with the sport. USA Lacrosse members will receive a discount for the clinics and a limited number of scholarships for players from diverse backgrounds will be available for each clinic.
In addition to the youth initiatives, USA Lacrosse members will receive discounted tickets at selected PLL game locations this season. The 2022 PLL season begins on June 4 in Albany, N.Y. and runs through September 18 with its championship game in Philadelphia.
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by la-crosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more information, visit https://www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
About USA Lacrosse
USA Lacrosse, a 501(c)(3) nonprofit corporation, is the governing body of men’s and women’s lacrosse in the United States, leads the U.S. National Teams Program and establishes universal standards. With nearly 400,000 members across the country, USA Lacrosse unites the community of players, coaches, officials, parents, and program leaders. Working together, we inspire participation, enrich the athlete experience, and support the growth of the sport. For more information, visit https://www.usalacrosse.com